Time for a serious posting.  I had an interesting conversation with Tyler the other day.  It was shortly after I had spent the better part of an hour working on a new posting entitled “It’s called social media, and that is why we fail” which never got posted. It never got posted because Tyler hated it.

We began to argue about the posting, which delved into the current state of the internet and the use of it for promotion of what we do. And how I felt that we were not performing online as we should because it had become a social environment, and we suck at social stuff.  Well, I do anyway.

Tyler said that it sounded 1) like we were whining, 2) that we were trying to compare ourselves to shit like Chocolate Rain or Fred, 3) that we were failing to recognize the accomplishments we had made to this point, and 4) my point was bullshit.  With regards to the 3rd item, I may have understated facts about things to make my point.  Fine.  But, I did not feel as though it was whining.

Until I read it over again.

The point I thought I was making was somehow lost in the mess of words and clever turns-of-phrase. And, Tyler was right: the point was bullshit, anyways.  It would be fine, Tyler said, if we are trying to become “internet celebrities.”  But we are not.

We are filmmakers.

And it is the film we are working on that is important. Not how many hits our blogs or site get. Not whether or not anyone comments on our YouTube videos. Not the number of “friends” or “followers” we have on MySpace or Twitter. Not whether or not we do a podcast.

All of that stuff may, at some point, prove valuable. But it should not be the focus by any stretch. It should not consume effort or energy away from our film. The film is the thing.   I seemed  to have lost sight of that to some extent.

I attribute it to what I call post-writer malaise: the time immediately following the completion of a writing project where I feel creatively lost. The script is complete, and even though I know I must begin producer duties, the writer in me is going “okay, now what?”  I drift along, aimless, looking for anything to work on.  It can go on for weeks or months. Or years.

In this case, I began to work on the blogging and the twittering, to study the social media sea of madness and attempt to make sense of it, to make it work for us. It became my focus, somewhere to direct my creativity.  And, eventually, my frustration.

So, now, after getting Tyler’s feedback, I have come back down to earth. There is a film to be made. We are 97 days from shooting it and it must be the place where every bit of our effort is directed. Because, if we fuck it up, then no amount of blogs, twits, or podcasts will help us sell it.

As Tyler put it “If we make a great film, people will find us. Let the work speak for itself.”

Duh.  He’s right.  I hate when he’s right…